I have contributed to, as well as led, the public relations teams responsible for numerous high-impact multi-million dollar debut moments for Toyota and Lexus International.
I wrote executives’ speeches; briefed them before, during, and after engagements; and served as their liaison from start to finish. My media materials encompassed succinct, informative narratives alongside stunning visuals and were distributed ahead of and during premieres, enabling comprehensive understanding of messaging and branding.