Content creator
+
influencer programs
High-impact creator integration requires moving beyond transactional sponsorships to cultivate genuine brand advocacy. Across international campaigns, I have architected global creator and Key Opinion Leader (KOL) programs built on authentic brand alignment, trust, and deep narrative integration.
By fostering high-touch, long-term relationships with prominent global talent, I have enabled seamless international executions that consistently surpassed baseline performance metrics across paid, organic, and earned social media channels.authentic connections. engaging creations.
lexus ae86 bev concept
exposure tour
los angeles
california
C-Suite Commissioned Activation: AE86 BEV Concept Global Debut
Direct-commissioned by the President of Lexus International to maximize global exposure for a high-profile, one-of-one electric vehicle prototype—the AE86 BEV Concept—I engineered and led a targeted, earned-media strategy in Southern California, the epicenter of global automotive culture.
I directed the international air logistics to transport the bespoke concept vehicle from Japan and hosted Lexus International’s R&D engineers on-site. Over a high-velocity two-week activation, I managed executive interview schedules, provided media coaching to visiting engineers, and curated high-touch engagements for premier digital creators and taste-makers. Relying entirely on organic earned media, the campaign protected product messaging while overwhelmingly exceeding all international reach, engagement, and impression KPIs.
