Content creator
+
influencer programs
authentic connections. engaging creations.
Collaborating successfully with content creator and influencer partners takes more than contractual agreements. Relationships, ones founded in robust, authentic connections, are a key differentiator when it comes to a flourishing - or a floundering - content creator and influencer program. In the programs I have produced around the world, I leaned heavily on interpersonal rapports with high-impact global partners, which has resulted in seamless executions, and the attainment of social media metrics that exceeded all predetermined paid, organic, and earned performance goals.lexus ae86 bev concept
exposure tour
los angeles
california
The president of Lexus International looked to garner more worldwide exposure for his engineers’ one-off all-electric concept car, the AE86 BEV Concept. I welcomed the assignment and directed the air shipment of the concept to Southern California, a global hotspot for car culture, influencers, and content creators. Over a two-week span, I hosted Lexus International engineers and guided them throughout their multiple interviews, all the while maintaining the AE86 BEV Concept’s engagement schedule and ensuring proper brand and product messaging was communicated to invited content creators. Following the entirely earned social media exposure program, all metric goals were overwhelmingly exceeded.
